Once you’ve used the $10,000 for the month your ads will stop showing up on Google. You won’t be penalized or charged more.
You can run several campaigns at the same time for different purposes. As an example, you might run an ad to advertise programming, another to recruit volunteers, and a third to raise funds.
Your ads will need to be linked to one (and only one) website domain, which should be the same one that was approved in your initial application.
The Google Ad Grant is a $10,000/month grant to be used on the Google Ads platform. The grant acts as a monthly credit that recipients can use exclusively for ads on Google. The grant and paid ads use the same Google Ads platform (formerly known as Google Adwords). However, grant recipients’ accounts are held to a stricter set of requirements, as outlined in Google’s Ad Grants Policy Compliance Guide.
Our marketing specialists make sure that your nonprofit meets the requirements for your grant to continue to be valid and to be available for use indefinitely.
The Google Grant maximum is $329 USD a day or $10,000 USD a month.
Applications for the Google Ads program may be rejected if your organization fails to meet the program’s eligibility requirements or the Google Ads account is not correctly configured according to the Account Creation Guide. We ensure that the organizations we partner with are eligible before applying, and we resolve any issues you may experience with your application.
Most applications will be reviewed within 10 business days. If Google requests additional information, we’ll handle the follow-up. You’ll be able to check the status of your application at any time by signing into your Google for Nonprofits account. Once you’re approved we’ll be able to go live with your campaigns.
Philips Nonprofit consulting has been offering Google Ad Grant management services since late 2020, serving more than 40 nonprofits. All our team members are Google Ads certified.
It is our mission to help you increase your online presence so that you can focus your attention on changing the world. Our Google Grant management team will maximize the impact of your grant.
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