A nonprofit's revenue typically comes from 20% of its donors, which accounts for 80% of its revenue. For your nonprofit, this means cultivating and maintaining relationships with high-capacity donors is one of the most effective and sustainable ways to grow.
The fact that your major donors are important naturally leads to the following questions: “How does my nonprofit get more major donors?” Where can I find experts who can assist in identifying these major donors?”
UNCOVER A MAJOR GIFT DONOR WITHIN YOUR PRE-EXISITING DONOR POOL
SOLVE PROBLEMS AND DEVELOP STRATEGIES
Interested in searching for potential high-capacity prospects who can the interest and means to contribute meaningfully to your cause? Click the button on your right to fill out a form below and you’ll hear back promptly from Victoria.
Victoria educated your nonprofit about prospect research and advised on the best prospect screening tools to use. Victoria works with your nonprofit to quickly scan billions of datapoints faster then analyze them by hand. In addition to saving you time and energy by performing these wealth screenings, providing you with results promptly and accurately.
Victoria will not only show you who to ask for major gifts, but how much to ask for as well, so you can feel confident no money is left on the table.
WHAT DATA DO NONPROFITS RECEIVE FROM PROSPECT RESEARCH?
Data gained from prospect research includes:
Previous nonprofit donations – Past gifts to your nonprofit are the best predictors of future major gift prospects. Donations to similar nonprofits also indicate prospects who may be apt to give to you, and, eventually, in a big way.
Political gifts – Donations to political campaigns and causes demonstrate an affinity for prospects to give to the causes they care about.
Nonprofit service – Prospects who serve on nonprofit boards and foundations not only tend to have money, but they know the needs of nonprofits and should be more inclined to give.
Real estate ownership – The monetary value of real estate is a wealth predictor, demonstrating a prospect’s capacity to give, so you can formulate more accurate ask amounts.
Employer info – Many prospects work for employers that offer matching gift programs, some of which are interestingly unique. Focusing on matching gift eligible employees can result in doubled donations, which can be an added boost to your fundraising campaigns.
Stock transactions – Another wealth predictor, you’ll know what prospects invest in and how much.
Personal information – Glean basic contact info, marital status, hobbies, and other personal data that can make fundraising easier.
WHAT IS PROSPECT RESEARCH AND HOW WILL IT IMPORVE FUNDRAISING FOR MY NONPROFIT?
Prospect research helps reveal donors' personal backgrounds, philanthropic histories, wealth markers, and charitable motivations. It is used by nonprofit organizations to evaluate a prospect's capacity to give (the amount of money he or she has) as well as his or her affinity for an organization (desire to donate to a particular cause).
Prospect research is commonly used to discover major gift donors. Most fundraising campaigns are primarily funded by a small number of generous donors. Finding major gift donors is crucial to fundraising success for nonprofits of all sizes.
Are you ready to discover new donors who can help you move your mission forward? Let’s get started!elp you move your mission forward? Let’s get started!
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